Several more companies have confirmed their participation in the business matching session with the  incoming trade mission to Malaysia themed “Power On”. “This is more than a trade mission, it’s the first step in the establishment of partnerships in Malaysia for this important sector,” commented Nordin Abdullah, of the Malaysia Global Business Forum.

Malaysia and Turkey are in the final stages of concluding a Free Trade Agreement (FTA), one of the sectors that will benefit the most from this agreement will be the Electrical & Electronics Sector. This will be an important deciding factor for many companies on this mission as they are looking for regional partners in ASEAN. Many of the incoming Turkish electrical and electronic manufacturing companies have well established connections in Europe and currently hold large percentages of the European markets.  ASEAN is now in their sights as a further area for expansion and they will also be investigating the feasibility of establishing their regional operations in Malaysia.

The Malaysia Global Business Forum together with the Turkish Commercial Office in Kuala Lumpur,  Istanbul  Electric & Electronics Machinery & ICT Exporters Association and the Turkish Exporters Assembly,  have an incoming delegation comprising leading companies in the Electrical & Electronic Sectors. These companies are looking for partners, agents and distributors in Malaysia and the ASEAN Region.

For more information please visit www.MalaysiaGlobalBusinessForum.com

To arrange a meeting with a member of the delegation please email

mgbf.turkey2012@gmail.com or download a Business Matching Form from our website

After almost ten years in a high profile role in a major corporate I am convinced there is a significant contributing factor that delineates a highly successful business from a mediocre one and that factor my friends is the knowledge of the cleaner.

Most companies have a mission statement and a vision. It is generally conveyed to staff at a strategy meeting. Often it is sent to all staff in a nice glossy brochure or in one case I saw, put on the back of a beer coaster of which supplies were given to the staff. The fact is a lot of businesses spend a lot of money and time and miss the whole point.

If you or I can walk into any business and find the cleaner and ask him or her what the mission and values of that business are and how their job contributes to those values we have found a truly awesome company.

I learned that conveying the message to the most junior of staff and having them understand how their job contributes to the greater whole is a key contributing factor to doubling the success of the business overall. However, there is a second part to this strategy. Don’t just do it once. I have seen dozens of companies pour money into the void of management retreats, glossy brochures, mission statements in gold frames, not to mention the beer coasters. If you as the owner of your business are not living and re inforcing the values and mission on a regular basis (weekly is good) then you are running the risk of the message not being lived by your staff.

So how do you go about this? The retreats, t-shirts, screen savers and all the rest are good ideas, but firstly you must meet with all staff and let them know what your values are and how they can live them and contribute to them throughout their role. Then you must put some incentives in place to ensure people are rewarded for living the values. This could be as little as an employee of the month, a chocolate bar or even just mentions in the company magazine. There are many ways to recognise staff without spending the GDP of a small nation doing so.

Every month for at least 6 months and then at least quarterly there after you need to have organised department meetings regards your mission and values and how the business relates to them. Never fall into the trap of thinking everyone knows what you stand for and how they contribute. This is not a process that like an injection. This is a regular treatment. If you are a small business, even one person, relate your mission to clients, a virtual board, suppliers and other stakeholders. At the very least it will help you stick to your core values.

In the early 1970’s global giant Johnson & Johnson recalled tens of millions of dollars of product because the quality conflicted with their mission. The cost was incredible. The feedback and press from their decision led them to a period of unprecedented growth that returned their decision exponentially.

Review your mission and values today, set a program to ensure everyone is constantly aware of how they add value to and support them, recognise and reward support and watch your profits grow.

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About the Author;

Mike Handcock is the Chairman & Founder of Rock Your Life. Getting to know about Mike Handcock you will find:

• Mike is an international award winning speaker who has worked in over 30 cities and 20 countries in the past 3 years alone
• Mike has written eleven books on business and personal development including best sellers and an Amazon #3
• Mike is a musician with nine albums to his credit and has produced and written for Radio & TV
• Mike was voted one of the top 10 coaches in Asia
• Mike’s background was in senior management of one of New Zealand’s leading corporates
• He has been nominated for three Extraordinary Lives awards
• He has produced a television show and is the producer and director of Dreamcatchers – an 82min feature film launched in 2010
• He has been mentioned by President Bill Clinton for his philanthropic work and is a seeker of ancient wisdom who can be found climbing through dusty pyramids or researching the secrets of the past diligently

This is a worrying trend, given our increasing global dependence on technology, both personally and on the part of both small and large enterprises.

ESET continues to stay in the forefront of anti-malware efforts, with its constantly updated software suites offering peace of mind and protection from malicious cyber-attacks. In conjunction with the world preview of ESET’s Mobile Security for Android, ESET’s Senior Malware Researcher, Pierre-Marc Bureau, was in Singapore.

In his position, Pierre-Marc Bureau  is responsible for investigating trends in malware and finding effective techniques to counter these threats. He was part of ESET’s global research team that uncovered Win32/Georbot, a botnet that has appears to target computer users in Georgia. The botnet uses a Georgian governmental website to update its command and control (C&C) information. Win32/Georbot looks for “Remote Desktop Configuration Files” and thus enables attackers stealing these files to upload them to remote machines without exploiting any vulnerability. Fresh variants of Win32/Georbot have been found in the wild as recently as March 20, 2012, indicating that development is still on going.

This interview made possible for Entrepreneurs.my from our PR supporting partners – Rice Comm., Singapore. Many thanks to them!

The following interview is carried out between Entrepreneurs.my and Pierre-Marc Bureau, Security Intelligence Program Manager, and Ignacio Sbampato, Chief Sales and Marketing Officer, for global online security company, ESET during their presence in Singapore. 

Pierre-Marc: Applying updates for *all* installed software components is crucial for protecting systems.  We also strongly recommend using strong passwords and using an up to date security protection software.

Interview to be continued on 16th May, Wednesday, 2012 — Part 2

The rising of the G-economy: When gaming meets the real world
Description:
Games and apps user experiences offer new innovative ways for brands and retailers to engage with audience during their game plays. Several top international brands already partnered with successful apps to introduce real products offers such as coupons as reward for in game achievement. A few startups are now trying to buid a scalable model to allow retailers to do that on thousands of different apps with a single campaign. It is a huge opportunity of monetization for developers who could become an effective customer acquisition channel for brands. The conference will show some interesting business cases and give an overview of the Beintoo’s mobile loyalty platform, a monetizaton tool for mobile developers to reward their users with real world offers

Navigating the Android Appstores Maze
Description:
There are tons of Android appstores out there in the world, and every store represent their own unique opportunity. Especially in emerging markets where Google Play underserves, there is a whole lot of Android appstores around that Android developers can work with to reach out to customers. However, every appstores have their own policy, SDK and requirements on the developers, and that adds a big challenge in development, for localization, integration, support and subsequently publishing in every single market. This session will talk about how some games have worked around this issues and how MoVend can come in to help developers get out of the Android Appstore Maze.

Register here.

KSU Vision Session with Datuk Dr Rebecca Fatima Sta Maria

Open Coffee Club

Technopreneur Open Day – Show me the money
Wednesday, May 16 @1:30PM - 6PM | Cyberjaya Club House | To register, call or email: Hetty 8315 6109, hetty@cyberview.com.my | View in Calendar

Monetizing Your Android App

We have been receiving many requests to attend this talk since the event is uploaded on both sites. Priority is given to companies based at the SME Tech Centre, TPM and Cradle recipients due to our venue constraint. As we have capped budget, unfortunately we will need to charge a nominal fee of RM50 to companies beside those listed above. Invitees will be excluded from this fee.

Cyberview, Technology Park Malaysia and Cradle together are flying two prolific investors for the technopreneur open day to share with you in ““What Goes on in a VC’s Head: Find out their Assessing Maths!”. These two investor are in the form of Vinnie Lauria from Silicon Valley and Jeffrey Paine who is with Founders Institute Singapore. Both of them are partners in GoldenGate.vc based in Singapore which vision is to bring local startups to Silicon Valley.

Event Details

16 May 2012 (Wednesday)
1:30pm – 6:30pm
Cyberjaya Club House

To register, call or email: Hetty 03-8315 6109 hetty@cyberview.com.my

Jeffrey Paine, is the co-founder of Battle Ventures, a technology studio/incubator based in Singapore
with a portfolio across Asia. Jeff started and manages the Founder Institute in Asia where he is
currently overseeing its expansion in the region. Since 2010 the Founder Institute has graduated
over 40 companies in Asia.

Vinnie Lauria is the Founding Partner at Golden Gate Ventures and Mentor at The Founder Institute Vinnie co-founded Lefora(acquired by CrowdGather, Inc.), a forum hosting service for over 100,000 communities on the web. Vinnie also started the SiliconValley NewTech meetup in 2006, critiquing and reviewing hundreds of startups. Vinnie has spent the past year mentoring startups in Singapore and across Southeast Asia, working with i/o ventures, the Founder Institute, and JFDI.

Schedule
1.30 pm Registration
2.00 pm Coach and Grow Programme
by Cradle Fund
2.30 pm Business Start-up Fund & Business
Growth Fund
by MTDC
3.00 pm MDV-MSC Malaysia SMEICTA
Programme
by MDV Berhad
3.30 pm Forum on “What Goes on in a VC’s
Head: Find out their Assessing Maths!”
5.00 pm Networking Cocktail
Parallel
Session
One-to-one advisory sessions:
 MCMC
 MTDC
 MDV
 Cradle
 MAVCAP
 SME Corp. Malaysia
 Plug n Play, PKNS

May, 2012 – Today if you walk into a stadium, a sports bar, or even your son’s room, you can’t help not to see people browsing online, surfing Facebook or smartphones to play fantasy football game, checking live football scores or even messaging their friends on how awful their friends’ team is doing. We are seeing the revolution of digital media from smart phones to social media, and how it affects our lives especially when embracing our fanatical passion for football.

According to InternetWorldStats.com and Engadget.com, there are more than half a billion Internet users in Europe while 50% of them are on Facebook, and Europeans are already buying more smartphones than featured phones. On top of that, more than 7.5 million Europeans are playing fantasy football, a game in which players assemble a fantasy team of real life footballers and score points based on those players’ actual statistical performance.

Truthfully, the best way to usher in this year’s Euro 2012 is by digital media. A global sports digital media provider, FanXT, has been taking multiple major steps in offering the best all-round experience for football fans to enjoy the European Football Championship. FanXT has launched Euro 2012 related apps on four digital media platforms – web, Facebook, iPhone and Android
Euro 2012 Live

A must-have app for Euro 2012 fans that contains live scores, latest news, results, and even players’ statistics

o    Android - https://play.google.com/store/apps/details?id=com.Tabeuro.euro

o    iPhone - http://itunes.apple.com/us/app/euro-2012-by-fanxt/id513182661?ls=1&mt=8

Fantasy Euro 2012

European football fans could build their own fantasy Euro team with players like Ronaldo, Villa, Rooney with virtual money of $100 mil. Available on web, Facebook, iPhone and Android. User requires only one account that can be used to access any of its versions. Plus users can create their own fantasy league to compete with their friends.

o    Web – http://fantasyeuro.fanxt.com

o    Facebook – http://apps.facebook.com/fantasy-euro

o    iPhone - http://itunes.apple.com/my/app/fantasy-euro-2012/id521083108?mt=8

o    Android - https://play.google.com/store/apps/details?id=just.mobile.euro

Press release was issued by FanXT with support for Entrepreneurs.my, in showcasing and sharing more news about Malaysian startups, with the goal of encouraging more Malaysians to take up the challenge of Entrepreneurship.

About FanXT (www.fanxt.com)

FanXT is global digital media and fantasy sports brand that offers variety of digital media contents and fantasy sport games like fantasy football, Fantasy English Premier League, Fantasy Euro 2012, F1 and more. Our applications run on web, mobile, Facebook, iPhone, Android and soon Smart TV.

The idea of the nationwide tour, first inspired by the Oxford Centre for Excellence (Oxcell), an organisation dedicated towards research and the growth of the entrepreneurship spirit locally among youths, decided to marry together success stories from locally groomed Malaysian entrepreneurs who started out young with those from the UK.

The Oxford Centre for Excellence (Oxcell) will travel to 33 towns and cities across the country along with its “Young Biz Icons” to promote business acumen among the youth. Oxcell President Dr Saiful Bahri said six young icons comprising four local celebrities and two young successful businessmen from abroad, would share their experiences in their respective fields, namely arts and business.

The road show kicks off in Kuantan, Pahang, on May 6, targeting youths between the age of 21 and 29. ”This programme presents a prefect opportunity for our young people to venture into the real business world,” he told a press conference here today. Meanwhile, at the launch of the “Oxcell Young Biz Ikon Malaysia 2012″, Oxcell Asia-Pacific director Julie Teresa Benham said the programme would help nurture business acumen among the young people.

“They must remember that there is no shortcut to success; they must develop well thought-out and viable business plans and must be prepared to work hard persistently towards their goals,” she added.

UK’s successful young entrepreneurs, Sabirul Islam, who launched his own business providing coaching in the UK and around the world to young people to become entrepreneurs is also a best selling author and also the creator of an entrepreneurship development boardgame, which is widely used in schools across the UK. Accompanying him in this Malaysian tour is also Jamie Dunn, another successful young entrepreneur whose insights about the development of young entrepreneurs has become the centrepiece for Birmingham’s main daily newspaper and he coaches young people too to become successful entrepreneurs.

The tour will make its presence felt among major cities and towns in Malaysia, with Oxcell’s efforts to inspire the next generation of young entrepreneurs to continue to provide strides for the country’s development.

First day of Mobile Marketing Association Forum Singapore 2012 reflects new understanding of the importance of mobile, the central position of the consumer, and use of mobile for brand-building

Singapore, April 2012 – The tech-equipped digitally-savvy consumer and the future of mobile marketing against the changing digital media landscape were the central topics on the first day of the Mobile Marketing Association Forum Singapore 2012 (MMAF). Closely focused on evolving consumer behaviour in the current technological environment and how brands and marketers can engage, inform and influence them, the first day of MMAF offered industry the chance to identify market trends that will shape a smarter future.

Nearly three hundred delegates and speakers were present at the event held at the Grand Hyatt earlier today, featuring presentations from industry and media leaders such as PricewaterhouseCoopers, Google and Nokia. Themed ‘A Smarter Tomorrow’, the MMAF highlighted how the development of the mobile marketing and advertising industry is contingent on a deeper understanding of tech-equipped digitally-aware consumers, who have come to understand and shape the new emerging media.

Consumers will be less concerned about the distinctions between mobile and digital and Internet, but will simply operate within a converged space, Guest-of-Honour, Mr Michael Yap told the delegates at the Forum when he opened with his Keynote Address. Mr Michael Yap is Deputy CEO, Media Development Authority of Singapore (MDA).

His talk set the stage for the day’s discussions as he explained Singapore’s world-leading efforts to encourage the development of the interactive digital media sector, including MDA’s international research network, collaboration with industry (including test-bedding programs with a mobile marketing focus) and other progressive programmes.

The nation’s focus on the tech-equipped digitally-savvy consumer mirrored exactly the next talk by Marcel Fenez, Global Leader Entertainment & Media, PricewaterhouseCoopers, who eschewed a discussion of technology in favour of talking about what consumers want in terms of content and how they behave. Against the backdrop of an informative video that included candid comments from consumers from all over the world, Fenez explained that consumers take technology as a given, and that they are more interested in content than in channels.

“The tech-equipped digitally-savvy consumer of the future is the clear focus, as they use their mobile devices in ways that brands and marketers could never imagine,” said Rohit Dadwal, Managing Director, APAC. “This year we’ve had more of everything – more brands, more delegates, more insights. This is a reflection of reality. Mobile is so much a part of everyday life that now it’s the consumers who are shaping the landscape of this new media.”

Consumers continued to dominate the conversation for the rest of the day. Srikanth Raju, Head, Ecosystem, APAC, Nokia explained at one point that there may be low-end devices, but there are no low-end consumers (meaning that consumers all want compelling experiences, regardless of the device). Even when the conference split into two tracks (one on mobile as The New Media and the other on Audience and Data), consumer behaviour was still the centre of attention, no matter the subject, from social TV to media consumption, from cross media communication to mobile commerce.

The discussion of digitally-aware consumer of today and the future of mobile marketing continues tomorrow, as the Mobile Marketing Association Forum Singapore 2012 enters its second day.

The Mobile Marketing Association Forum Singapore 2012 is proudly sponsored by Amobee, BuzzCity, The Coca-Cola Company, Gemalto, Google Inc., mediba Inc., Microsoft Advertising, Millennial Media, m-Stars, Nokia, Poynt Corp., and supported by Infocomm Development Authority of Singapore (IDA), Media Development Authority of Singapore (MDA) and Singapore infocomm Technology Federation (SiTF).

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About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.