Comments on: The Importance of Branding In A Crisis ..part1 http://www.entrepreneurs.my/the-importance-of-branding-in-a-crisis/ Empowering Entrepreneurship Everywhere Wed, 14 Dec 2011 08:47:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Purbafalguni Paul http://www.entrepreneurs.my/the-importance-of-branding-in-a-crisis/comment-page-1/#comment-4884 Purbafalguni Paul Thu, 14 May 2009 00:26:20 +0000 http://www.entrepreneurs.my/the-importance-of-branding-in-a-crisis/#comment-4884 importance of branding among youths in india importance of branding among youths in india

]]> By: Purbafalguni Paul http://www.entrepreneurs.my/the-importance-of-branding-in-a-crisis/comment-page-1/#comment-4731 Purbafalguni Paul Wed, 13 May 2009 19:26:20 +0000 http://www.entrepreneurs.my/the-importance-of-branding-in-a-crisis/#comment-4731 importance of branding among youths in india importance of branding among youths in india

]]> By: Khairil Zhafri http://www.entrepreneurs.my/the-importance-of-branding-in-a-crisis/comment-page-1/#comment-2819 Khairil Zhafri Sun, 22 Mar 2009 09:33:58 +0000 http://www.entrepreneurs.my/the-importance-of-branding-in-a-crisis/#comment-2819 Well, this is interesting. For many business, the general idea of rebranding is one that is being done on the surface such as change in corporate look, packaging design, new advertising campaign, etc. And it's very costly. But I'd like to think the success of Hyundai in the US is because of the way they repackage the products. Financing scheme with a variety of options of, rebates, warranty and all. Like the other day, I saw this butter cookies brand which usually come in a tin for over RM10 now they have repackaged the cookies into smaller-sized box for just a little lower than RM5. That, i think a very smart. So perhaps, rebranding is not just a reorganisation in the facade but also the way businesses work. Well, this is interesting.

For many business, the general idea of rebranding is one that is being done on the surface such as change in corporate look, packaging design, new advertising campaign, etc. And it’s very costly.

But I’d like to think the success of Hyundai in the US is because of the way they repackage the products. Financing scheme with a variety of options of, rebates, warranty and all.

Like the other day, I saw this butter cookies brand which usually come in a tin for over RM10 now they have repackaged the cookies into smaller-sized box for just a little lower than RM5. That, i think a very smart. So perhaps, rebranding is not just a reorganisation in the facade but also the way businesses work.

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